Value Clarity: Beware of Knowledge Dumping

Mastering the Customer Conversation It’s hard to believe, but 30 years ago (this May) I was graduating from Miami University in beautiful Oxford, OH. After graduation, I had the fortunate [...]

The “My Why” Story

Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your [...]

3 Reasons Your Sales Reps Miss Quota

Recently, I was filling my truck up with gas and went into the Shell station convenience store to get something to drink. There I was, standing in front of the [...]

Cognitive Biases in the Sales Conversation

In the second episode of the Science of Sales podcast, we dive into some of the biases that your customers are predisposed to before you ever engage with them. These [...]

Neuroscience and Sales? Really?

Welcome to the first ever Science of Sales podcast! We are so grateful that you are here. This first episode is all about laying the groundwork - really understanding how [...]