Mastering the Customer Conversation It’s hard to believe, but 30 years ago (this May) I was graduating from Miami University in beautiful Oxford, OH. After graduation, I had the fortunate [...]
Mastering the Customer Conversation On January 8, I received a great e-mail from Apple titled, “Keep Your New Year’s Resolutions – you’ve got goals for 2020. We’ve got apps that [...]
Mastering the Customer Conversation Hang on everybody. We are heading into the whirlwind of the holiday frenzy over the next 30 days. Sources report that the craziness actually begins in [...]
Mastering the Customer Conversation If you have been to New York City at any point in your life, you can probably close your eyes and visualize the food and merchandising [...]
Humans love visuals. Why do you think feature-length films and video streaming services are so popular? When storytelling is presented in a visual medium, something changes in the human brain [...]
When I was back in corporate America, I remember moving from one role to the next in order to learn as much as possible and “climb” my way up the [...]
Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your [...]
Recently, I was filling my truck up with gas and went into the Shell station convenience store to get something to drink. There I was, standing in front of the [...]
In the second episode of the Science of Sales podcast, we dive into some of the biases that your customers are predisposed to before you ever engage with them. These [...]
Welcome to the first ever Science of Sales podcast! We are so grateful that you are here. This first episode is all about laying the groundwork - really understanding how [...]