Humans love visuals. Why do you think feature-length films and video streaming services are so popular? When storytelling is presented in a visual medium, something changes in the human brain that fires on all cylinders and activates areas deep within our brain that allow us to deeply process information.

Storytelling in sales and marketing is no different.

In this episode, Jeff discusses:

  • The power of visual storytelling techniques and their direct connection with influence
  • The use of illustrations, analogies, metaphors, and visual aids in storytelling
  • A familiar narrative pattern that is used in stories and how using a story to influence the customer is going to be much more effective when building that relationship and using your influence

Sound like something you and your team could learn from?

Check out the podcast!