The “Mind What Matters” Blog
Mastering the Customer Conversation It’s hard to believe, but 30 years ago (this May) I was graduating from Miami University in beautiful Oxford, OH. After graduation, I had the fortunate [...]
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Mastering the Customer Conversation On January 8, I received a great e-mail from Apple titled, “Keep Your New Year’s Resolutions – you’ve got goals for 2020. We’ve got apps that [...]
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Mastering the Customer Conversation Do you ever think about how purpose is truly the backbone of your customers’ business? How much do we really know about what is at the [...]
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Mastering the Customer Conversation Ok, here it comes. If you go to the movies or turn on your TV, you know that it is holiday movie time. Potential blockbusters are [...]
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Mastering the Customer Conversation Hang on everybody. We are heading into the whirlwind of the holiday frenzy over the next 30 days. Sources report that the craziness actually begins in [...]
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Mastering the Customer Conversation If you have been to New York City at any point in your life, you can probably close your eyes and visualize the food and merchandising [...]
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Mastering the Customer Conversation Have you ever asked yourself a simple question? What does my customer think about every day at 6:00 AM when they are getting ready for or [...]
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Mastering the Customer Conversation I want to share a recent experience with you. I recently had an opportunity to coach one of our clients, and they said something striking to [...]
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In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar going through the change to a butterfly. We will ask our participants to tell us [...]
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Humans love visuals. Why do you think feature-length films and video streaming services are so popular? When storytelling is presented in a visual medium, something changes in the human brain [...]
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