Humans love visuals. Why do you think feature-length films and video streaming services are so popular? When storytelling is presented in a visual medium, something changes in the human brain [...]
When I was back in corporate America, I remember moving from one role to the next in order to learn as much as possible and “climb” my way up the [...]
Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your [...]
Recently, I was filling my truck up with gas and went into the Shell station convenience store to get something to drink. There I was, standing in front of the [...]
Everyone likes change, right? Not so fast. Humans may adapt well to change but when change is forced upon them, things don’t go as smoothly. Since we are self-preserving beings, [...]
We have all worked with leaders that are on different parts of the “greatness scale.” Some landed on the high side and inspired us to work better, harder and faster. [...]
Get ready. This episode of the Science of Sales podcast will explain some things you instinctively felt, but never knew why, and can help you tap into the science behind [...]
To my normal audience out there who might be used to articles and information on sales and marketing, I am taking a bit of a detour to share something a [...]
In the second episode of the Science of Sales podcast, we dive into some of the biases that your customers are predisposed to before you ever engage with them. These [...]
In 2002, Reid Hoffman and a few of his buddies came over from Paypal and SocialNet to start a networking site called LinkedIn. They knew people had extensive networks of [...]