Value Clarity: Beware of Knowledge Dumping

Mastering the Customer Conversation It’s hard to believe, but 30 years ago (this May) I was graduating from Miami University in beautiful Oxford, OH. After graduation, I had the fortunate [...]

Purpose – Thanks Salvation Army

Mastering the Customer Conversation Do you ever think about how purpose is truly the backbone of your customers’ business? How much do we really know about what is at the [...]

Objectives – The 6:00 AM Question!

Mastering the Customer Conversation Have you ever asked yourself a simple question? What does my customer think about every day at 6:00 AM when they are getting ready for or [...]

Trust – A Key To Relationships!

Mastering the Customer Conversation I want to share a recent experience with you. I recently had an opportunity to coach one of our clients, and they said something striking to [...]

Driving Change – Understanding Your Why!

In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar going through the change to a butterfly. We will ask our participants to tell us [...]