Value Clarity: Beware of Knowledge Dumping

Mastering the Customer Conversation It’s hard to believe, but 30 years ago (this May) I was graduating from Miami University in beautiful Oxford, OH. After graduation, I had the fortunate [...]

Purpose – Thanks Salvation Army

Mastering the Customer Conversation Do you ever think about how purpose is truly the backbone of your customers’ business? How much do we really know about what is at the [...]

Objectives – The 6:00 AM Question!

Mastering the Customer Conversation Have you ever asked yourself a simple question? What does my customer think about every day at 6:00 AM when they are getting ready for or [...]