Mastering the Customer Conversation Hang on everybody. We are heading into the whirlwind of the holiday frenzy over the next 30 days. Sources report that the craziness actually begins in [...]
Mastering the Customer Conversation I want to share a recent experience with you. I recently had an opportunity to coach one of our clients, and they said something striking to [...]
In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar going through the change to a butterfly. We will ask our participants to tell us [...]
Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your [...]
Everyone likes change, right? Not so fast. Humans may adapt well to change but when change is forced upon them, things don’t go as smoothly. Since we are self-preserving beings, [...]
We have all worked with leaders that are on different parts of the “greatness scale.” Some landed on the high side and inspired us to work better, harder and faster. [...]
Get ready. This episode of the Science of Sales podcast will explain some things you instinctively felt, but never knew why, and can help you tap into the science behind [...]
In the second episode of the Science of Sales podcast, we dive into some of the biases that your customers are predisposed to before you ever engage with them. These [...]
Welcome to the first ever Science of Sales podcast! We are so grateful that you are here. This first episode is all about laying the groundwork - really understanding how [...]
Over the past several decades, there have been a myriad of books written and talks given on how to grow your business, improve your marketing, increase sales performance, etc. Some [...]
Mastering the Customer Conversation Hang on everybody. We are heading into the whirlwind of the holiday frenzy over the next 30 days. Sources report that the craziness actually begins in [...] 
Mastering the Customer Conversation I want to share a recent experience with you. I recently had an opportunity to coach one of our clients, and they said something striking to [...] 
In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar going through the change to a butterfly. We will ask our participants to tell us [...] 
Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your [...] 
Everyone likes change, right? Not so fast. Humans may adapt well to change but when change is forced upon them, things don’t go as smoothly. Since we are self-preserving beings, [...] 
We have all worked with leaders that are on different parts of the “greatness scale.” Some landed on the high side and inspired us to work better, harder and faster. [...] 
In the second episode of the Science of Sales podcast, we dive into some of the biases that your customers are predisposed to before you ever engage with them. These [...] 
Welcome to the first ever Science of Sales podcast! We are so grateful that you are here. This first episode is all about laying the groundwork - really understanding how [...] 
Over the past several decades, there have been a myriad of books written and talks given on how to grow your business, improve your marketing, increase sales performance, etc. Some [...] 