A Janitor and The Class Reunion
If you could… would you go back to high school? I’m not sure of your experience, but I wouldn’t go back even though I enjoyed those formative years. Fortunately, there [...] Emotional Contagion
As we have lived through the last three months, all of us have been impacted by emotionally charged messages. From the words and warnings of our leaders forcing us into [...] Virtual Pictures
Here we are closing in on the end of May, and many of us have been at home hosting or sitting on virtual calls at an unprecedented pace. I went [...] Checklists – A Powerful Tool for Change and Execution

“Boost – Check – Change – Check – Rich – Hot – Both – Try Start – No Start – Mayday – Mayday – Mayday – Land The Plane”. For those of you that have taken flying lessons, you will fondly recognize this or some form of it. It is what we, in the […]
Why Repetition Improves Performance
As a college athlete, I played football (for my European friends, the American version of football) at the position of cornerback. My job was to defend against some of the [...] Engagement: “Boss” or “Coach”?
Over the past four years, I have been studying, researching, and learning about the complex topic of employee engagement within US corporations. As a coach, let me ask you 2 [...] Purpose – Thanks Salvation Army
Mastering the Customer Conversation Do you ever think about how purpose is truly the backbone of your customers’ business? How much do we really know about what is at the [...] Solutions – Who is the HERO in your customer conversation?
Mastering the Customer Conversation Ok, here it comes. If you go to the movies or turn on your TV, you know that it is holiday movie time. Potential blockbusters are [...] Driving Change – Understanding Your Why!
In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar going through the change to a butterfly. We will ask our participants to tell us [...] How to Use Visual Storytelling in Your Sales Calls
Humans love visuals. Why do you think feature-length films and video streaming services are so popular? When storytelling is presented in a visual medium, something changes in the human brain [...] 