The Impact Value of a Question

       When you are preparing to meet with a new client, everyone has their own little rituals they go through prior to that sales conversation.  Some sales professionals take a few [...]

What is a “Good” Customer Question

     Let’s start by identifying what a “Good” customer question is...  A “Good” question is effective at getting information that helps steer the conversation where you want it to go and [...]

What is Instinctive Elaboration

     This morning I was at my desk working on a “heads down” project.  You know the kind…where you are focused on nothing but the project at hand.  As I was [...]