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Increasing Sales In Software, Technology & I.T. Means Reprogramming Your Brain

Navigating the “Sea of Sameness”

According to SaaS Mag, more than 35,000 software products/services across 745 verticals were listed in last year’s review. So how do you predictably and successfully gain market share and/or increase wallet share in one of the fastest evolving and competitive fields in the world?

In such a diversified sector, if you cannot differentiate on more than price or features, you will not outgrow your competitors. Your ideal customers are continuously evolving so you have to evolve your understanding of their motivations, strategies and decision making process in order to maximize your growth opportunities.

The Problem – Missing Opportunities in the “Moments of Impact”

In a world of transactional interaction, software, technology and I.T. sales professionals tend to rely more and more on “closing” and the credibility/benefits of their product instead of truly understanding the goals and challenges that a buyer is facing. Imagine if your team understood the latest research in decision making science. Now imagine a customer conversation that no longer relied on facts, figures and transactional engagements that leads to commoditization.

The Solution – Understanding the Mind of Your Customer…

By understanding how your customer processes the information you are communicating, you can guide the conversation in a way that builds trust faster, creates better value clarity while at the same time, driving an urgency to buy or change.

The Good News – We’ve Got You Covered!

We’ve worked with technology and software companies just like yours over the past decade and have customized our “Neuro” training programs to help you communicate with more purpose, power and impact.

You got into this business to make a difference. We got into this business to help you do just that. Take a look at our programs below…

Program Details

NeuroMessaging™

For Software, Technology and I.T. Organizations

Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging

Details: Nothing is more important than getting the message right. This session brings your key stakeholders together to learn the Braintrust methodology and then roll up your sleeves to create all the necessary insights based narratives that will help drive the organizational storytelling from marketing & prospecting to the customer conversation with the sales team.

NeuroMessaging™

For Financial Services and Banking Institutions

Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging

NeuroSelling®

For Software, Technology and I.T. Sales Professionals

Audience: Field sales teams and sales management

Details: In an exclusive and intimate group setting (15-25 individuals at a time), you will get hands-on training and coaching from the Braintrust experts. Over the course of the training, you will learn how the power of neuroscience and visual storytelling techniques can completely change your selling approach and drastically improve your customer relationships (and sales results!)

NeuroCoaching™

Audience: Sales and Marketing managers

Details: A program, process or methodology is only as good as the team’s ability to execute. In order to do that, people need good coaching. In this program, you will learn a coaching process that mirrors the “neuroscience” approach used in the customer conversation. Your coaches will get hands-on training and coaching themselves from the Braintrust experts. You will learn how the power of neuroscience and visual storytelling techniques can completely change how to give feedback, do 1:1 sessions (including ride alongs) and become a more motivational leader to your team.