ARE YOUR SALES REPS MISSING QUOTA?

Over 80% of companies say sales training did not work for them

We’ve Solved That Problem… With Neuroscience

ARE YOUR SALES REPS MISSING QUOTA?

Over 80% of companies say sales training did not work for them

We’ve Solved That Problem… With Neuroscience

HOW DOES INEFFECTIVE SALES TRAINING NEGATIVELY IMPACT YOUR SALES RESULTS?

You’ve likely spent an arm and a leg on “sales enablement” from tech to tools to the latest “methodology” du jour and it still isn’t helping your reps sell more… now what?

Competition is rapidly increasing, differentiation is becoming harder and harder and thanks to our 24 hour news cycle of fear, customers are becoming less and less trusting of sales people.

HOW DOES INEFFECTIVE SALES TRAINING NEGATIVELY IMPACT YOUR SALES RESULTS?

You’ve likely spent an arm and a leg on “sales enablement” from tech to tools to the latest “methodology” du jour and it still isn’t helping your reps sell more… now what?

Competition is rapidly increasing, differentiation is becoming harder and harder and thanks to our 24 hour news cycle of fear, customers are becoming less and less trusting of sales people.

4x

COMPETITION IS RISING

In 2016, each business had just 2.6 competitors but today that number has grown 4x to 9.7

-The Hustle

86%

DIFFERENTIATION IS SHRINKING

86% of B2B Buyers see no real difference between suppliers.

-CEB

33%

SALES ROLES AREN'T TRUSTED

Less than 33% of sales people are viewed as trustworthy by prospects

McKinsey & Co.

4x

COMPETITION IS RISING

In 2016, each business had just 2.6 competitors but today that number has grown 4x to 9.7

-The Hustle

86%

DIFFERENTIATION IS SHRINKING

86% of B2B Buyers see no real difference between suppliers.

-CEB

33%

SALES ROLES AREN'T TRUSTED

Less than 33% of sales people are viewed as trustworthy by prospects

McKinsey & Co.

WHY SALES TRAINING RARELY WORKS…

Sales training focuses on product presentation.
But as it turns out, your prospects care more about solving their problem than buying your product. Who would have thought?!?

 

Impactful communication that drives urgency to change/buy focuses on problem explanation, the quantifiable impact of the problem and then how you are uniquely qualified to solve it.  The order matters!

 

Most companies and their sales people try to lead with their unique difference. World class sales people know how to “lead up to” their unique difference.

HOW IS BRAINTRUST CHANGING THE CUSTOMER CONVERSATION?

Our NeuroSelling® methodology takes your current sales process and optimizes it so YOUR Sales Reps understand fully How & Why YOUR customers make decisions. This allows your Reps to be situationally fluent and prepared to double their closing percentage.

OUR SALES ENABLEMENT APPROACH

Our Science Backed Sales Program

NeuroSelling®

Our clients begin by learning the recent advances in decision-making science.  Most sales people never improve because sales training doesn’t work.  Most sales coaching is rooted in change “micro-management” vs. behavior development.  The science validates the reason to change…for your sales people, your sales coaches…and your customers!

Learn More

Our Process

Understand The Science of Customer Decision-Making

Our clients begin by learning the recent advances in decision-making science.  Most sales people never improve because sales training doesn’t work.  Most sales coaching is rooted in change “micro-management” vs. behavior development.  The science validates the reason to change…for your sales people, your sales coaches…and your customers!

Develop the Right Messaging

How well do you really know your customer? We will help you better understand your ideal buyer, their motivations and buying triggers through a very unique and empathic process that ends in creative customer centric storyboards.

Deliver the Right Skills Training

Teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order

Create Sustainable Results With Reinforcement Coaching

Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology

Our Science Backed Coaching Program

NeuroCoaching™

Using our NeuroVision™ process, we help you create a three tiered shared vision: company vision, leader vision and employee vision

Our Process

Understand The Right Shared Vision

Using our NeuroVision™ process, we help you create a three tiered shared vision: company vision, leader vision and employee vision

Develop the Right World Class Coaching Training Program

Leveraging the recent advances in neuroscience and behavioral psychology, this training program will transform every leader in your organization from a manager to a world class coach

Deliver the Right Support

Our team of world-class coaches support your coaches with ongoing reinforcement and accountability to ensure high performance into the future

Learn More

JUST A FEW OF THE MANY CLIENTS WE SERVE

Braintrust helps the world's leading organizations to

COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE

GET A FREE STRATEGY SESSION TO SEE HOW WE CAN HELP!


NeuroSelling® goes straight to the heart of why traditional sales techniques don't give us the results we want. Then it provides a systematic, scientifcally proven path from the inside out; a true people-first approach.

Nora StewartCEO, Entheos

I received unsolicited positive feedback from my team members already. “Profound” and “transformational” are some of the descriptions.

Greg McCrackenDirector Of Sales, Givaudan Corp.

NeuroSelling® provides an understanding into the science behind customer decision making and provides a roadmap to master it. NeuroSelling is a fantastic balance of ‘why’ and ‘how.’

Chad BrinesVice President, Sales Ocular Therapeutics

The Braintrust approach to message development and the customer conversation has changed our approach forever. The best part is that our customers have taken notice as well, asking us to share more about our story and are even more excited to be partnering with FreshPet.

Eddie YoungSenior Vice President, Sales, FreshPet

This scientific approach to how the human brain creates connection, builds trust and ultimately makes a buying decision was really appealing to our leadership team. We loved the fact that there was science behind connection. I’d never seen anyone combine storytelling, science and sales in such a unique way.

Dave NurreVice President, Sales, USI Corp.

Digital Sales Training With The Braintrust Academy

Our NeuroCommunication™ performance platform fully certifies your reps and coaches on Nueroselling® allowing you to track team progress and assign training at your own pace.

LEARN MORE

Apply NeuroCoaching™ To Reignite Your Teams and Leadership

Our science backed sales program allows clients to begin by learning the most recent advances in decision-making science and then we work with you to develop the right message for YOUR customers

EXPLORE COACHING PERFORMANCE