72% of B2B sales deals end in “No” or “No Decision”.
ARE YOUR SALES REPS MISSING QUOTA?
NOT ENOUGH REVENUE GROWTH OR TOP-LINE SALES?
TOO MANY MISSED CROSS-SELLING OPPORTUNITIES?
LENGTH OF SALES CYCLES INCREASING?
ARE YOUR SALES REPS MISSING QUOTA?
NOT ENOUGH REVENUE GROWTH OR TOP-LINE SALES?
TOO MANY MISSED CROSS-SELLING OPPORTUNITIES?
LENGTH OF SALES CYCLES INCREASING?
A FEW OF THE MANY CLIENTS WE SERVE
Braintrust helps the world's leading organizations
COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE
A FEW OF THE MANY CLIENTS WE SERVE
Braintrust helps the world's leading organizations
COMMUNICATE EFFECTIVELY THROUGH NEUROSCIENCE
DO YOUR CUSTOMERS SEE YOU AS DIFFERENT?
Research Says, "No"
72%
DEALS
LOST
86%
NO
DIFFERENTIATION
86% of B2B buyers see no real difference between suppliers.
33%
LACK OF
TRUST
Less than 33% of sales people are viewed as trustworthy.
For Prospects to See Your Sales Reps as Different
The Way They Communicate Must Be Different
THE GREATEST IRONY IN SALES: WE WANT OUR PROSPECTS TO CHANGE BUT WE SELDOM GIVE OUR SALESPEOPLE A COMPELLING REASON TO CHANGE THE WAY THEY COMMUNICATE WITH THEM!
THE GREATEST IRONY IN SALES: WE WANT OUR PROSPECTS TO CHANGE BUT WE SELDOM GIVE OUR SALESPEOPLE A COMPELLING REASON TO CHANGE THE WAY THEY COMMUNICATE WITH THEM!
HOW IS BRAINTRUST CHANGING THE CUSTOMER CONVERSATION?
Our NeuroSelling® methodology takes your current sales process and optimizes it so YOUR Sales Reps understand fully How & Why YOUR customers make decisions. This allows your Reps to be situationally fluent in every conversation and maximize every interaction.
HOW IS BRAINTRUST CHANGING THE CUSTOMER CONVERSATION?
Our NeuroSelling® methodology takes your current sales process and optimizes it so YOUR Sales Reps understand fully How & Why YOUR customers make decisions. This allows your Reps to be situationally fluent in every conversation and maximize every interaction.
OUR SALES ENABLEMENT APPROACH
Our Science Backed Sales Program
NeuroSelling®
While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.
Our Process
Understand The Science of Customer Decision-Making
By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how customers process information in order to make decisions. The science validates the reason to change…for your salespeople, your sales coaches…and your customers!
Develop the Right Messaging
How well do you really know your customer? We will help you better understand your targeted customer, their change motivations, and buying triggers through a very unique and empathic process that ends in creative customer-centric storyboards.
Deliver the Right Skills Training
Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.
Create Sustainable Results With Reinforcement Coaching
Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.
Our Science Backed Sales Program
NeuroSelling®
While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.
Our Process
Understand The Science of Customer Decision-Making
By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how customers process information in order to make decisions. The science validates the reason to change…for your salespeople, your sales coaches…and your customers!
Develop the Right Messaging
How well do you really know your customer? We will help you better understand your targeted customer, their change motivations, and buying triggers through a very unique and empathic process that ends in creative customer-centric storyboards.
Deliver the Right Skills Training
Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.
Create Sustainable Results With Reinforcement Coaching
Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.
OUR SALES ENABLEMENT APPROACH
Our Science Backed Sales Program
NeuroSelling®
While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.
Our Process
Understand The Science of Customer Decision-Making
By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how customers process information in order to make decisions. The science validates the reason to change…for your salespeople, your sales coaches…and your customers!
Develop the Right Messaging
How well do you really know your customer? We will help you better understand your targeted customer, their change motivations, and buying triggers through a very unique and empathic process that ends in creative customer-centric storyboards.
Deliver the Right Skills Training
Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.
Create Sustainable Results With Reinforcement Coaching
Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.
Our Science Backed Sales Program
NeuroSelling®
While the program is titled NeuroSelling®, the focus is on improving communication. If you can become a world class communicator, you will sell more.
Our Process
Understand The Science of Customer Decision-Making
By utilizing neuroscience principles, NeuroSelling® helps your reps understand and focus on how customers process information in order to make decisions. The science validates the reason to change…for your salespeople, your sales coaches…and your customers!
Develop the Right Messaging
How well do you really know your customer? We will help you better understand your targeted customer, their change motivations, and buying triggers through a very unique and empathic process that ends in creative customer-centric storyboards.
Deliver the Right Skills Training
Our training sessions (delivered live or virtually) are designed to teach, train and certify your sales team to consistently communicate the right information, the right way and in the right order.
Create Sustainable Results With Reinforcement Coaching
Teach, train and equip your sales managers to be expert performance driven coaches of the NeuroSelling® methodology.
“NeuroSelling® is very different. It will fundamentally change the way you think about selling and if you apply the NeuroSelling® process, it will dramatically improve your results!”
- Matt R.
EVP, Sales & Marketing
“NeuroSelling® is very different. It will fundamentally change the way you think about selling and if you apply the NeuroSelling® process, it will dramatically improve your results!”
- Matt R.
EVP, Sales & Marketing
YOU ASK. WE ANSWER.
Question #1: What does your typical engagement look like?
All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™) or customer service/non-sales customer-facing team (NeuroServing™) focused. All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.
Question #2: Do you have a performance guarantee?
Believe it or not, yes we do! With agreed-upon baseline metrics/KPIs as well as 12 months of reinforcement coaching as part of the engagement, if an associate or associates in the organization do not achieve the desired, agreed-upon measurable improvement, Braintrust will continue to provide 1:1 coaching for that associate, at our cost, until they achieve the desired performance and improvement or until the company decides that the individual cannot meet the standard.
Question #3: Is there a minimum investment for your programs?
Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in multiple industries.
Question #4: What's the experience level of your team?
We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.
Question #5: How much of a time commitment do your programs require?
As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.
Question #6: Do you have any proof or evidence of the results from implementing one of your programs?
Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report:
12-Month ROI Study Results
INTERESTED IN A FREE STRATEGY SESSION TO LEARN HOW WE CAN HELP?
WANT TO LEARN ABOUT OUR SCIENCE-BACKED COACHING PROGRAMS?
WANT TO EXPLORE OPTIONS FOR YOUR CUSTOMER SERVICE TEAM?
