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Trust Is The Missing Component

How Do Your Customers Actually Feel About “Trust”?

In today’s manufacturing space, according to research by Corporate Executive Board, 86% of B2B buyers see no real difference between sellers. The continual focus on product features and your own data actually drives commoditization, lack of differentiation and you guessed it…lack of TRUST. In fact, less than 33% of sales people are viewed as trustworthy, so it’s no mystery as to why over 72% of sales meetings end in a “No” or “No Decision”.

The Problem – Missing Opportunities in the “Moments of Impact”

With the consistent increase in customer education as well as a much savvier buyer, sales professionals must be able to understand and articulate both the goals and challenges of their potential customers along with creating trust within the first few minutes. Unfortunately, most sales people only understand their products and services, not what the customers themselves really deal with on a day-to-day basis.

Add to that the fact that sales people are trained, unknowingly, to typically communicate the wrong information, the wrong way and in the wrong order and you have a recipe for further commoditization, lack of value clarity and ultimately, no urgency to change.

The Solution – Understanding the Mind of Your Customer…

Imagine if you and your team were able to learn the latest research around the science of customer decision-making. By understanding how your customer processes the information you are communicating, you can guide the conversation in a way that builds trust faster, creates better value clarity while at the same time, driving urgency to buy or change.

The Good News – We’ve Got You Covered!

We’ve worked with hundreds of manufacturing sales professionals over the past decade and have customized our “Neuro” training programs to help you communicate with more purpose, power and impact.

You got into this business to make a difference. We got into this business to help you do just that. Take a look at our programs below…

Program Details

NeuroMessaging™

For Manufacturing Companies

Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging

Details: Nothing is more important than getting the message right. This session brings your key stakeholders together to learn the Braintrust methodology and then roll up your sleeves to create all the necessary insights based narratives that will help drive the organizational storytelling from marketing & prospecting to the customer conversation with the sales team.

NeuroMessaging™

For Financial Services and Banking Institutions

Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging

NeuroSelling®

For Manufacturing Companies

Audience: Field sales teams and sales management

Details: In an exclusive and intimate group setting (15-25 individuals at a time), you will get hands-on training and coaching from the Braintrust experts. Over the course of the training, you will learn how the power of neuroscience and visual storytelling techniques can completely change your selling approach and drastically improve your customer relationships (and sales results!)

NeuroCoaching™

Audience: Sales and Marketing managers

Details: A program, process or methodology is only as good as the team’s ability to execute. In order to do that, people need good coaching. In this program, you will learn a coaching process that mirrors the “neuroscience” approach used in the customer conversation. Your coaches will get hands-on training and coaching themselves from the Braintrust experts. You will learn how the power of neuroscience and visual storytelling techniques can completely change how to give feedback, do 1:1 sessions (including ride alongs) and become a more motivational leader to your team.