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Patients And Healthcare Providers Are Counting On You

Did You Know HCP’s Actually Want To See You More?…

According to a recent Publicis Survey, 91% of Physicians surveyed said they’d like to see more of their sales representatives. This certainly flies in the face of access data doesn’t it? If this is the case, why does access continue to decline each year?

The Problem – The Sales Rep Training “Factory”

In the same survey, Physicians did indeed state they desire to see more of sales representatives however, they will continue to limit access until Bio-tech, Pharma and Med Device companies start sending better skilled, problem centric, patient focused representatives.

It’s certainly not that you don’t care about patients! It all comes down to the way you were trained to communicate and how that comes across in an HCP conversation. Every company trains their sales reps the same way. Onboarding, clinical/disease state backgrounders, clinical trial data and endpoints followed by approved marketing messaging and objection handling. That training “factory” produces the same end product. A sales rep who looks, sounds and communicates primarily the same way. Therefore, the HCP simply sees a commoditized, product focused person so they discount the message and discontinue access. To them, sales reps begin to look like a bottle of water with a different label.

The Solution – Change Your Approach, Change the Perception…

Imagine if you and your team were able to learn the latest research around the science of decision-making. By understanding how HCPs processes the information you are communicating, regardless if you’re in person or remote, you can guide the conversation in a way that builds trust faster, creates better clarity while at the same time, driving up your clinical credibility.

The Good News – We’ve Got You Covered!

We aren’t just another sales enablement company. We’ve haven’t just walked in your shoes, we’ve helped launch dozens of indications worth billions in revenue and market share over the past three decades. We understand your world. As a result, we’ve customized our “Neuro” training programs to help you communicate with more purpose, power and impact.

You got into this industry to make a difference for patients. We got into this business to help you do just that. Take a look at our programs below…

Program Details

NeuroMessaging™

For Biotech, Pharma and Medical Device

Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging

Details: Nothing is more important than getting the message right. This session brings your key stakeholders together to learn the Braintrust methodology and then roll up your sleeves to create all the necessary insights based narratives that will help drive the organizational storytelling from marketing & prospecting to the customer conversation with the sales team.

NeuroMessaging™

For Financial Services and Banking Institutions

Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging

NeuroSelling®

For Biotech, Pharma and Medical Device

Audience: Field sales teams and sales management

Details: In an exclusive and intimate group setting (15-25 individuals at a time), you will get hands-on training and coaching from the Braintrust experts. Over the course of the training, you will learn how the power of neuroscience and visual storytelling techniques can completely change your selling approach and drastically improve your customer relationships (and sales results!)

NeuroCoaching™

Audience: Sales and Marketing managers

Details: A program, process or methodology is only as good as the team’s ability to execute. In order to do that, people need good coaching. In this program, you will learn a coaching process that mirrors the “neuroscience” approach used in the customer conversation. Your coaches will get hands-on training and coaching themselves from the Braintrust experts. You will learn how the power of neuroscience and visual storytelling techniques can completely change how to give feedback, do 1:1 sessions (including ride alongs) and become a more motivational leader to your team.