According to SaaS Mag, more than 35,000 software products/services across 745 verticals were listed in last year’s review. So how do you predictably and successfully gain market share and/or increase wallet share in one of the fastest evolving and competitive fields in the world?
In such a diversified sector, if you cannot differentiate on more than price or features, you will not outgrow your competitors. Clients are continuously evolving and looking for opportunities outside of their current verticals, so you have to understand the motivation and thought process of these strategies beyond the revenue and beyond your solution.