Home » Healthcare

Driving Positive Change In Healthcare

Everything In Healthcare Seems To Be Changing…Except Sales Professionals

Over the past decade, the industry has seen a fundamental shift from volume to value. Unfortunately, many sales professionals within Healthcare have continued to rely on their “Product” or plan features as the sole source of difference. Here is the problem with this sales strategy…

The Problem – Missing Opportunities in the “Moments of Impact”

When your customers see you as a commodity, price will always be the reason they do or don’t choose you. You and your “product” become like just another bottle of water on the shelf next to all the other bottles of water. When the customer goes to choose, and price is their perceived only difference, you will continue to sit on the shelf… if you are not the cheapest.

In a market that puts value on the cost of care over everything else, it can seem daunting and almost impossible to expect to win in such circumstances. So ask yourself this question, when you look at your current team, how much revenue has been lost over this past year because sales conversations lead back to price?

The Solution – Understanding the Mind of Your Client…

Imagine if you and your team were able to learn the latest research around the science of customer decision-making. By understanding how your customer processes the information you are communicating, you can guide the conversation in a way that builds trust faster, creates better clarity and differentiation while at the same time, increasing the urgency to buy or change.

The Good News – We’ve Got You Covered!

We’ve worked with companies just like yours who provide healthcare related products or services for over a decade and have customized our “Neuro” training programs to help you communicate with more purpose, power and impact.

You got into this business to make a difference. We got into this business to help you do just that. Take a look at our programs below…

Program Details

NeuroMessaging™

For Healthcare Companies

Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging

Details: Nothing is more important than getting the message right. This session brings your key stakeholders together to learn the Braintrust methodology and then roll up your sleeves to create all the necessary insights based narratives that will help drive the organizational storytelling from marketing & prospecting to the customer conversation with the sales team.

NeuroMessaging™

For Financial Services and Banking Institutions

Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging

NeuroSelling®

For Healthcare Sales Professionals

Audience: Field sales teams and sales management

Details: In an exclusive and intimate group setting (15-25 individuals at a time), you will get hands-on training and coaching from the Braintrust experts. Over the course of the training, you will learn how the power of neuroscience and visual storytelling techniques can completely change your selling approach and drastically improve your customer relationships (and sales results!)

NeuroCoaching™

Audience: Sales and Marketing managers

Details: A program, process or methodology is only as good as the team’s ability to execute. In order to do that, people need good coaching. In this program, you will learn a coaching process that mirrors the “neuroscience” approach used in the customer conversation. Your coaches will get hands-on training and coaching themselves from the Braintrust experts. You will learn how the power of neuroscience and visual storytelling techniques can completely change how to give feedback, do 1:1 sessions (including ride alongs) and become a more motivational leader to your team.