Everyone likes change, right?  Not so fast.  Humans may adapt well to change but when change is forced upon them, things don’t go as smoothly.  Since we are self-preserving beings, forced change can be terrifying, and it also kicks our survival instincts into gear.

In our fourth episode, Jeff gets into:

• The concept of change and the challenges our customers must overcome throughout this process
• Our need to control our environment and specific situations around us to feel safe
• The amount of risk that humans try to limit when change is forced upon them, and why they do this

In the Science of Sales Podcast, we look at the science behind customer decision making, and how you can directly earn and build trust with your future clients.