Achieving Difficult Goals and Finding Pleasure in the Process
Achieving Difficult Goals and Finding Pleasure in the Process Written by Franc Godri 7 Min Read (or in Footballers’ parlance: Embrace the Suck…) It was August 15th, and I found [...] The Scorpion and The Frog- Reloaded
The Scorpion and The Frog - Reloaded Written by Franc Godri 5 Min Read There is an ancient fable (from 1500s Persia) where a scorpion asks a frog to help [...] What does “No Thanks” sometimes really mean in Sales?
What does "No Thanks" sometimes really mean in Sales? Written by Franc Godri 5 Min Read I was recently doing some shopping at a local “big box” store and while [...] Why Understanding This Can Eliminate The Need To Discount Your Price
Why Understanding This Can Eliminate The Need To Discount Your Price Written by Franc Godri 8 Min Read Early in my career, I had the privilege of living in Europe [...] How To Effectively Eliminate Price As An Objection
How To Effectively Eliminate Price As An Objection Written by Franc Godri 6 Min Read Early in my investment sales career, I worked for a mutual fund company that [...] Walk the Talk
When someone says “Walk the Talk”, what does that mean to you? For most individuals, it means backing your words with the action to accomplish whatever the goal/task you said [...] “Is All Feedback Relevant?”
A beloved mentor of mine once asked me, “Franc, is all feedback relevant?”. My initial answer was “I think some is and some isn’t”. He then challenged me on my [...] Checklists – A Powerful Tool for Change and Execution

“Boost – Check – Change – Check – Rich – Hot – Both – Try Start – No Start – Mayday – Mayday – Mayday – Land The Plane”. For those of you that have taken flying lessons, you will fondly recognize this or some form of it. It is what we, in the […]
Why Repetition Improves Performance
As a college athlete, I played football (for my European friends, the American version of football) at the position of cornerback. My job was to defend against some of the [...] Reflection that Fuels Direction
It is March 23rd, 2020 and this morning I was reflecting on the last 10 days and the incredible range of emotions being felt since the Covid-19 virus really started [...] 