Objectives – The 6:00 AM Question!

Mastering the Customer Conversation Have you ever asked yourself a simple question? What does my customer think about every day at 6:00 AM when they are getting ready for or [...]

Trust – A Key To Relationships!

Mastering the Customer Conversation I want to share a recent experience with you. I recently had an opportunity to coach one of our clients, and they said something striking to [...]

Driving Change – Understanding Your Why!

In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar going through the change to a butterfly. We will ask our participants to tell us [...]