Increasing Sales In Software, Technology & I.T. Means Reprogramming Your Brain
The Problem – Missing Opportunities in the “Moments of Impact”
In a world of transactional interaction, software, technology and I.T. sales professionals tend to rely more and more on “closing” and the credibility/benefits of their product instead of truly understanding the goals and challenges that a buyer is facing. Imagine if your team understood the latest research in decision making science. Now imagine a customer conversation that no longer relied on facts, figures and transactional engagements that leads to commoditization.
The Solution – Understanding the Mind of Your Customer…
By understanding how your customer processes the information you are communicating, you can guide the conversation in a way that builds trust faster, creates better value clarity while at the same time, driving an urgency to buy or change.
The Good News – We’ve Got You Covered!
We’ve worked with technology and software companies just like yours over the past decade and have customized our “Neuro” training programs to help you communicate with more purpose, power and impact.
You got into this business to make a difference. We got into this business to help you do just that. Take a look at our programs below…
Program Details
NeuroMessaging™
For Software, Technology and I.T. Organizations
Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging
Details: Nothing is more important than getting the message right. This session brings your key stakeholders together to learn the Braintrust methodology and then roll up your sleeves to create all the necessary insights based narratives that will help drive the organizational storytelling from marketing & prospecting to the customer conversation with the sales team.
NeuroMessaging™
For Financial Services and Banking Institutions
Audience: Marketing, Sales and Training leaders responsible for creating the customer facing messaging
Details: Nothing is more important than getting the message right. This session brings your key stakeholders together to learn the Braintrust methodology and then roll up your sleeves to create all the necessary insights based narratives that will help drive the organizational storytelling from marketing & prospecting to the customer conversation with the sales team.
NeuroSelling®
For Software, Technology and I.T. Sales Professionals
Audience: Field sales teams and sales management
Details: In an exclusive and intimate group setting (15-25 individuals at a time), you will get hands-on training and coaching from the Braintrust experts. Over the course of the training, you will learn how the power of neuroscience and visual storytelling techniques can completely change your selling approach and drastically improve your customer relationships (and sales results!)
NeuroCoaching™
Audience: Sales and Marketing managers
Details: A program, process or methodology is only as good as the team’s ability to execute. In order to do that, people need good coaching. In this program, you will learn a coaching process that mirrors the “neuroscience” approach used in the customer conversation. Your coaches will get hands-on training and coaching themselves from the Braintrust experts. You will learn how the power of neuroscience and visual storytelling techniques can completely change how to give feedback, do 1:1 sessions (including ride alongs) and become a more motivational leader to your team.
NeuroCoaching™
Audience: Sales and Marketing managers
Details: A program, process or methodology is only as good as the team’s ability to execute. In order to do that, people need good coaching. In this program, you will learn a coaching process that mirrors the “neuroscience” approach used in the customer conversation. Your coaches will get hands-on training and coaching themselves from the Braintrust experts. You will learn how the power of neuroscience and visual storytelling techniques can completely change how to give feedback, do 1:1 sessions (including ride alongs) and become a more motivational leader to your team.
Plus: A.I. Driven Video Based Coaching Platform + Micro Learning App!
A must for your sales team, and anyone wanting to improve their connections with people – NeuroSelling® is the perfect balance of ‘why’ and ‘how.
Caitlin Clipp
Executive Director, United Healthcare
NeuroSelling® goes straight to the heart of why traditional sales techniques don’t give us the results we want. Then it provides a systematic, scientifically proven path from the inside out; a true people-first approach.
Nora Stewart
CEO, Entheos
NeuroSelling is a real-world guide on building trust, strengthening relationships and driving genuine and intelligent sales conversations.
Brad Larsen
Senior Director, Business Development, Mitsubishi Electric
The Braintrust program is creative, insightful, and helped our team not just learn something new about selling virtually, but actually put new skills directly into practice immediately afterward.
Lien Randel
Senior Director, Training & Development, Mitsubishi Electric
I am a skeptic by nature. I put half my sales team through NeuroSelling® and the other half did things the old way. The result? The NeuroSelling™ group increased sales by 35% over their peers.
Andrew Wyant
President, ISSA
We now have an understanding of the mechanics of decision-making and how the human brain actually builds connection and trust. The “inside out” approach to messaging has made a tremendous impact on our business today and I believe will continue to pay dividends in the future.
Gary Price
Director of Global Sales & Marketing, CSZ
NeuroSelling® is very different. It will fundamentally change the way you think about selling and if you apply the NeuroSelling® process, it will dramatically improve your results.
Matt Riebel
Chief Sales Officer, Protective Life
This scientific approach to how the human brain creates connection, builds trust and ultimately makes a buying decision was really appealing to our leadership team. We loved the fact that there was science behind connection. I’d never seen anyone combine storytelling, science and sales in such a unique way.
Dave Nurre
Vice President, Sales, USI Corp.
Thank you! On behalf of the entire team, we thoroughly enjoyed the virtual training session and the engaging facilitation today.
Steve Lindstrom
V.P., Commercial Acquisitions, American Express
I received unsolicited positive feedback from my team members already. “Profound” and “transformational” are some of the descriptions.
Greg McCracken
Director Of Sales, Givaudan Corp.
The Braintrust approach to message development and the customer conversation has changed our approach forever. The best part is that our customers have taken notice as well, asking us to share more about our story and are even more excited to be partnering with FreshPet.
Eddie Young
Senior Vice President, Sales, FreshPet
